:root{--ink:#11100e;--ink2:#171614;--cream:#f2efe6;--muted:#c1bdb3;--line:#393733;--yellow:#ffde17;--max:1180px}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;background:var(--ink);color:var(--cream);font-family:Inter,ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit}img,video{display:block;max-width:100%}.skip-link{position:absolute;left:14px;top:-60px;z-index:100;background:var(--yellow);color:#111;padding:12px 16px}.skip-link:focus{top:12px}.site-header{height:78px;padding:0 max(calc((100vw - var(--max))/2),5.2vw);display:flex;align-items:center;justify-content:space-between;gap:22px;border-bottom:1px solid #ffffff20;background:#11100ef2;position:sticky;top:0;z-index:20;backdrop-filter:blur(14px)}.brand{display:inline-flex;align-items:center;gap:9px;text-decoration:none;font-weight:850;font-size:15px;letter-spacing:-.06em}.brand>span{font-size:10px;letter-spacing:.22em;color:#c9c4b8}.site-header>p,.eyebrow{font-size:10px;line-height:1.5;font-weight:750;letter-spacing:.18em;color:var(--yellow)}.site-header>p{margin:0}.site-header>p span{color:#9d978b;padding:0 5px}.header-cta{border:1px solid #5a554a;border-radius:2px;text-decoration:none;padding:12px 15px;font-size:11px;font-weight:700;white-space:nowrap}.header-cta span{color:var(--yellow);margin-left:13px;font-size:15px}.hero,.section-heading,.story,.cta-section,.site-footer,.film-grid,.clinic-gallery,.proof{width:min(var(--max),calc(100% - 10.4vw));margin-inline:auto}.hero{min-height:590px;display:grid;grid-template-columns:1.02fr .98fr;align-items:center;gap:6.5%;padding:76px 0 82px}.hero-copy{max-width:570px}.eyebrow{margin:0 0 20px}.eyebrow span{color:#9c9585}.hero h1{font-size:clamp(46px,6vw,78px);line-height:.99;letter-spacing:-.075em;font-weight:540;margin:0 0 27px;max-width:740px;text-wrap:balance}.lede{font-size:18px;line-height:1.62;max-width:555px;color:#e0ddd4;margin:0}.project-intro{font-size:14px;line-height:1.75;color:var(--muted);max-width:530px;margin:20px 0 25px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:24px;padding:15px 18px;min-height:50px;background:var(--yellow);border:1px solid var(--yellow);color:#17140a;text-decoration:none;font-size:13px;font-weight:760;border-radius:2px;transition:transform .18s ease,background .18s ease}.button:hover{transform:translateY(-2px);background:#ffe647}.button span{font-size:19px}.audience-note{font-size:11px;line-height:1.65;color:#a9a397;margin:23px 0 0;max-width:435px}.hero-image{margin:0;position:relative;min-width:0}.hero-image img{width:100%;height:min(430px,42vw);min-height:310px;object-fit:cover;object-position:center 50%;border-radius:3px}.hero-image figcaption{display:flex;justify-content:space-between;gap:15px;margin-top:12px;font-size:9px;letter-spacing:.13em;color:#c5c0b6}.hero-image figcaption span:first-child{color:var(--yellow);font-weight:750}.section-dark{background:#171614;border-block:1px solid #ffffff0e;padding:75px max(calc((100vw - var(--max))/2),5.2vw)}.section-heading{display:flex;justify-content:space-between;align-items:end;gap:35px;margin-bottom:30px}.section-heading .eyebrow{margin-bottom:13px}.section-heading h2,.feature-copy h2,.story h2,.cta-section h2{font-size:clamp(32px,4.2vw,52px);line-height:1.03;letter-spacing:-.06em;font-weight:520;margin:0;text-wrap:balance}.section-heading>p{max-width:320px;font-size:13px;line-height:1.7;color:var(--muted);margin:0 0 5px}.film-grid{display:grid;grid-template-columns:.86fr 1.14fr;gap:28px;align-items:start}.film-card{min-width:0}.player-wrap{background:#0b0b0a;border:1px solid #383631;padding:9px;border-radius:4px}.player-wrap video{width:100%;background:#000;object-fit:contain;border-radius:2px}.player-wrap.portrait video{aspect-ratio:9/16;max-height:620px}.player-wrap.landscape video{aspect-ratio:16/9}.film-caption{padding:15px 2px 0}.film-caption h3{font-size:19px;letter-spacing:-.03em;font-weight:600;margin:0 0 6px}.film-caption p{font-size:12px;color:var(--muted);line-height:1.65;margin:0 0 9px}.film-caption a,.text-link{font-size:11px;font-weight:700;text-decoration:none;border-bottom:1px solid #777267;padding-bottom:4px}.film-caption a:hover,.text-link:hover{color:var(--yellow);border-color:var(--yellow)}.film-caption a span,.text-link span{color:var(--yellow);padding-left:5px}.section-light{background:var(--cream);color:var(--ink)}.story{display:grid;grid-template-columns:.9fr 1.1fr;gap:10%;align-items:start;padding-top:90px;padding-bottom:96px}.section-light .eyebrow{color:#70641d}.story h2{font-size:clamp(36px,4.5vw,56px)}.story-copy{padding-top:4px}.story-copy p{font-size:16px;line-height:1.8;color:#49463f;margin:0 0 17px;max-width:590px}.detail-grid{width:min(var(--max),calc(100% - 10.4vw));margin:42px auto 0;display:grid;grid-template-columns:repeat(3,1fr);gap:26px}.detail-grid article{border-top:1px solid #555149;padding:16px 12px 0 0}.detail-grid article>span{font-size:10px;letter-spacing:.16em;color:var(--yellow)}.detail-grid h3{font-size:20px;letter-spacing:-.035em;font-weight:580;margin:22px 0 10px}.detail-grid p{font-size:13px;line-height:1.75;color:var(--muted);margin:0;max-width:330px}.scope-note{width:min(var(--max),calc(100% - 10.4vw));margin:34px auto 0;padding-top:16px;border-top:1px solid #393733;font-size:11px;line-height:1.6;color:#a9a397}.cta-section{display:flex;align-items:center;justify-content:space-between;gap:35px;padding-top:76px;padding-bottom:80px}.cta-section>div{max-width:600px}.cta-section .eyebrow{margin-bottom:15px}.cta-section h2{font-size:clamp(35px,4.6vw,57px)}.cta-section p:last-child{font-size:14px;color:#5d594f;line-height:1.65;margin:19px 0 0}.button-dark{background:var(--ink);color:var(--cream);border-color:var(--ink);white-space:nowrap}.button-dark span{color:var(--yellow)}.button-dark:hover{background:#302e29}.site-footer{min-height:115px;padding-top:25px;padding-bottom:25px;display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap}.site-footer p,.site-footer small,.site-footer>a:not(.brand){font-size:10px;line-height:1.65;color:#aaa69d;margin:0}.site-footer>a:not(.brand){text-decoration:none}.site-footer>a:not(.brand):hover{color:var(--yellow)}.mobile-cta{display:none}:focus-visible{outline:3px solid var(--yellow);outline-offset:4px}::selection{background:var(--yellow);color:#111}@media(max-width:780px){.site-header{height:68px;padding-inline:20px;gap:12px}.site-header>p{display:none}.header-cta{font-size:10px;padding:11px 12px}.hero,.section-heading,.story,.cta-section,.site-footer,.film-grid,.detail-grid,.scope-note,.clinic-gallery,.proof{width:calc(100% - 40px)}.hero{grid-template-columns:1fr;gap:27px;padding:48px 0 47px;min-height:0}.hero h1{font-size:clamp(42px,10vw,62px);max-width:590px}.lede{font-size:16px}.project-intro{margin:15px 0 21px}.hero-image img{height:auto;min-height:0;max-height:420px;aspect-ratio:16/11}.section-dark{padding:54px 0}.section-heading{display:block;margin-bottom:23px}.section-heading>p{margin-top:12px;max-width:540px}.section-heading h2,.feature-copy h2,.story h2{font-size:36px}.film-grid{grid-template-columns:1fr;gap:27px}.player-wrap.portrait video{max-height:520px}.story{grid-template-columns:1fr;gap:24px;padding-top:57px;padding-bottom:60px}.story-copy p{font-size:15px}.detail-grid{grid-template-columns:1fr;gap:22px;margin-top:30px}.detail-grid article{padding-top:13px}.detail-grid h3{margin:15px 0 7px}.scope-note{margin-top:27px}.cta-section{display:block;padding-top:56px;padding-bottom:64px}.cta-section h2{font-size:39px}.cta-section .button{margin-top:24px}.site-footer{padding-top:24px;padding-bottom:88px;justify-content:flex-start}.site-footer p{display:none}.mobile-cta{position:fixed;display:flex;align-items:center;justify-content:space-between;left:14px;right:14px;bottom:max(12px,env(safe-area-inset-bottom));z-index:30;background:var(--yellow);color:#17140a;text-decoration:none;border-radius:3px;padding:14px 17px;min-height:50px;font-weight:750;font-size:13px;box-shadow:0 7px 30px #0005}.mobile-cta span{font-size:18px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important;animation:none!important}}
/* Focused paired case-study layouts */
.proof-strip{width:min(var(--max),calc(100% - 10.4vw));margin:0 auto;padding:24px 0 30px;display:grid;grid-template-columns:repeat(3,1fr);gap:24px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.proof-strip article{display:grid;gap:7px;border-left:2px solid var(--yellow);padding-left:14px}.proof-strip strong{font-size:19px;letter-spacing:-.03em}.proof-strip span{font-size:11px;line-height:1.6;color:var(--muted)}.paired-stories{padding-top:74px;padding-bottom:78px}.paired-stories .section-heading,.paired-stories .story-intro-grid,.paired-stories .video-grid,.paired-stories .scope-note{width:min(var(--max),calc(100% - 10.4vw));margin-left:auto;margin-right:auto}.paired-stories .section-heading{margin-bottom:33px}.story-intro-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:8%;align-items:center;margin-bottom:36px}.story-intro-grid.reverse{grid-template-columns:1.1fr .9fr}.story-copy{max-width:600px}.story-copy p{font-size:15px;line-height:1.8;color:var(--muted);margin:0 0 15px}.section-light .story-copy p{color:#49463f}.story-copy .proof-note{font-size:11px;line-height:1.65;border-left:2px solid var(--yellow);padding:2px 0 2px 13px;color:#a9a397}.section-light .story-copy .proof-note{color:#6e685e;border-color:#b69c09}.story-copy .text-link{display:inline-block;margin-top:8px}.evidence-image{margin:0;min-width:0}.evidence-image img{display:block;max-width:100%;width:100%;max-height:390px;object-fit:contain;object-position:center;border:1px solid #ffffff22;background:#0a0a09;border-radius:3px;padding:7px}.section-light .evidence-image img{background:#e5e1d8;border-color:#d5d0c6}.evidence-image figcaption{font-size:10px;color:var(--muted);margin-top:9px;line-height:1.5}.section-light .evidence-image figcaption{color:#6b675f}.video-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;align-items:start}.video-grid.two-up{grid-template-columns:repeat(2,minmax(0,1fr))}.video-card{min-width:0}.video-box{background:#0b0b0a;border:1px solid #383631;padding:8px;border-radius:4px;overflow:hidden}.section-light .video-box{background:#e9e5dc;border-color:#d3cec4}.video-box video,.video-trigger{display:block;width:100%;border:0;background:#080807;color:#fff;border-radius:2px}.video-box video{aspect-ratio:16/9;object-fit:contain}.video-box.portrait video{aspect-ratio:9/16;max-height:540px}.video-trigger{position:relative;cursor:pointer;overflow:hidden;padding:0;aspect-ratio:16/9}.video-box.portrait .video-trigger{aspect-ratio:9/16}.video-trigger img{width:100%;height:100%;object-fit:cover;object-position:center}.video-box.portrait .video-trigger img{object-fit:cover;object-position:center}.video-trigger:hover img{transform:scale(1.02);transition:transform .25s ease}.play-button{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:58px;height:58px;display:grid;place-items:center;border-radius:50%;background:var(--yellow);color:#17140a;font-size:20px;padding-left:4px;box-shadow:0 6px 22px #0008}.video-slot{width:100%;aspect-ratio:16/9;background:#000}.video-box.portrait .video-slot{aspect-ratio:9/16;max-height:540px}.video-slot iframe{width:100%;height:100%;border:0}.video-slot[hidden]{display:none}.video-trigger[hidden]{display:none}.video-card h3{font-size:17px;line-height:1.25;margin:13px 0 6px;letter-spacing:-.025em}.video-card>p{font-size:11px;line-height:1.65;color:var(--muted);margin:0 0 9px}.section-light .video-card>p{color:#615d55}.video-card .text-link{display:inline-block;font-size:10px}.scope-note{padding-top:16px;border-top:1px solid #393733;font-size:11px;line-height:1.65;color:#a9a397;margin-top:33px!important}.section-light .scope-note{border-color:#d1ccc1;color:#6b675e}.project-image img{max-height:300px;object-fit:cover}.cta-section{width:100%;padding-inline:max(calc((100vw - var(--max))/2),5.2vw)}@media(max-width:780px){.proof-strip,.paired-stories .section-heading,.paired-stories .story-intro-grid,.paired-stories .video-grid,.paired-stories .scope-note{width:calc(100% - 40px)}.proof-strip{grid-template-columns:1fr;gap:16px;padding:23px 0}.paired-stories{padding-top:54px;padding-bottom:57px}.story-intro-grid,.story-intro-grid.reverse{grid-template-columns:1fr;gap:22px;margin-bottom:28px}.story-intro-grid.reverse .story-copy{order:1}.story-intro-grid.reverse .evidence-image{order:2}.story-copy p{font-size:14px}.evidence-image img{max-height:360px}.video-grid,.video-grid.two-up{grid-template-columns:1fr;gap:26px}.video-box.portrait video,.video-box.portrait .video-slot{max-height:580px}.video-card h3{font-size:18px}.scope-note{margin-top:27px!important}.cta-section{width:calc(100% - 40px);padding-inline:0}.video-trigger:hover img{transform:none}}
.evidence-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;align-items:start}.evidence-grid .evidence-image img{height:330px}.evidence-grid .evidence-image:first-child img{height:430px}@media(max-width:780px){.evidence-grid{grid-template-columns:1fr;gap:20px}.evidence-grid .evidence-image img,.evidence-grid .evidence-image:first-child img{height:auto;max-height:480px}}

/* Consistent dark case-study treatment */
.section-light{background:#11100e;color:#f2efe6}.section-light .eyebrow{color:#ffde17}.section-light .story-copy p,.story-copy p,.section-light .video-card>p,.section-light .scope-note,.section-light .evidence-image figcaption,.section-light .story-copy .proof-note{color:#c1bdb3}.section-light .video-box,.section-light .evidence-image img{background:#0b0b0a;border-color:#393733}.cta-section p{color:#c1bdb3}.button-dark{background:#ffde17;color:#11100e;border-color:#ffde17}.video-card>p,.video-card .text-link,.evidence-image figcaption{font-size:14px}.story-copy p{font-size:17px}.hero-image img{border-radius:16px}.eyebrow{font-size:12px}@media(max-width:780px){.story-copy p{font-size:17px}.video-grid.two-up{grid-template-columns:1fr}}

html{scroll-behavior:auto}.hero .button{margin-top:26px}.hero-image figcaption{display:none}.story-intro-grid{margin-top:32px}.story-intro-grid:has(>.story-copy:only-child){display:block;max-width:850px}.proof-note,.story-copy .proof-note,.scope-note,.text-link,.video-card .text-link,.video-card>p,.section-heading>p,.site-footer p,.site-footer a,.site-footer small{font-size:16px;line-height:1.65}.header-cta{font-size:14px}.result-highlight{max-width:850px;margin:32px auto 0;border-left:3px solid #ffde17;padding:12px 24px}.result-highlight h3{font-size:30px;color:#ffde17;margin:0 0 12px}.result-highlight p{font-size:18px}.video-grid.three-up{grid-template-columns:repeat(3,minmax(0,1fr))}.video-box.portrait .video-trigger img{object-fit:cover}.site-footer{padding-bottom:40px}@media(max-width:780px){.video-grid.three-up,.video-grid.two-up{grid-template-columns:1fr}.lede,.story-copy p{font-size:18px}.header-cta{font-size:14px;padding:12px}.site-header{gap:12px}.brand>span{font-size:10px}.result-highlight{margin-inline:20px}.hero h1{letter-spacing:-.055em}}

html{scroll-behavior:auto}section{animation:none!important;opacity:1;transform:none}.text-link,.video-card .text-link{font-size:18px;line-height:1.6;min-height:44px}.more-work-link{width:min(1180px,89.6%);margin:auto;padding:28px 0;border-top:1px solid #393733;font-size:22px;font-weight:700}.aspire-proof{max-width:680px;margin:30px auto}.aspire-proof img{width:100%;height:auto;object-fit:contain}.aspire-proof figcaption{font-size:16px}.lede{font-size:18px;line-height:1.7}.button{font-size:18px}dialog{background:#171614;color:#f2efe6;border:1px solid #595549;border-radius:14px;padding:30px;width:min(600px,calc(100% - 32px));max-height:90dvh;overflow:auto}dialog::backdrop{background:#000b}dialog label{display:block;font-size:16px;margin:16px 0}dialog input,dialog textarea{display:block;width:100%;font:inherit;font-size:16px;background:#11100e;color:#f2efe6;border:1px solid #696459;padding:12px;margin-top:6px}dialog .close-dialog{float:right;background:none;color:#fff;border:0;font-size:30px}dialog .button{background:#ffde17;color:#111;border:0;padding:14px}dialog:modal{position:fixed;inset:0;margin:auto}.video-grid.three-up{grid-template-columns:repeat(3,minmax(0,1fr))}@media(max-width:780px){.site-header>p{display:none}.header-cta{font-size:14px;max-width:65%;white-space:normal}.video-grid.three-up{grid-template-columns:1fr}.hero h1{font-size:clamp(36px,9.5vw,54px)}dialog{padding:22px}.more-work-link{width:calc(100% - 40px)}}

/* Final mobile proof and inquiry refinements */
.treatment-grid{grid-template-columns:minmax(0,540px);justify-content:center}
.aspire-proof{width:calc(100% - 40px);max-width:680px}.aspire-proof>a{display:block;overflow:hidden;border-radius:8px;background:#fff}.aspire-proof img{display:block;width:160%;max-width:none;height:auto;max-height:none;margin-left:-30%;border:0;padding:0}.aspire-proof figcaption{margin-top:12px}
dialog{box-sizing:border-box;padding:68px 28px 28px}dialog h2{font-size:clamp(25px,5vw,34px);line-height:1.2;margin:0 0 22px}dialog .close-dialog{position:absolute;right:16px;top:12px;float:none;width:44px;height:44px;cursor:pointer}dialog form input,dialog form textarea{box-sizing:border-box}dialog p{font-size:17px}dialog a{color:inherit}body:has(dialog[open]){overflow:hidden}
@media(max-width:780px){.treatment-grid{grid-template-columns:1fr}.aspire-proof img{width:190%;margin-left:-45%}.site-header .header-cta span{margin-left:8px}dialog{max-height:88dvh;padding:64px 20px 24px}.aspire-proof figcaption{font-size:16px}}

.header-cta{display:flex;align-items:center;justify-content:center;gap:10px}.header-cta span{flex-shrink:0;margin-left:0!important}.cta-section p,.section-light .cta-section p{color:#c1bdb3!important;opacity:1}.quick-answers{width:min(850px,calc(100% - 40px));margin:48px auto}.quick-answers h2{font-size:30px}.quick-answers h3{font-size:20px}.quick-answers p{font-size:18px;line-height:1.65;color:#c1bdb3}

/* YouTube player portrait thumbnail fix */
.video-box.portrait .video-trigger img{object-fit:contain!important;object-position:center;background:#080807}

.video-box.true-portrait{width:min(100%,320px);margin-inline:auto}
.video-box.true-portrait .video-trigger,.video-box.true-portrait .video-slot{aspect-ratio:9/16;max-height:none}
.video-box.true-portrait .video-trigger img{width:100%;height:100%;object-fit:cover!important;object-position:center}
.video-box.true-portrait .video-trigger:hover img{transform:none}
.video-box.true-portrait .video-slot iframe{display:block;width:100%;height:100%;aspect-ratio:9/16}
/* Healthcare story videos stay vertical without baked-in side panels. */
.video-box.portrait{width:min(100%,340px);margin-inline:auto}
.video-box.portrait .video-trigger,.video-box.portrait .video-slot{aspect-ratio:9/16;max-height:none}
.video-box.portrait .video-trigger img{display:block;width:100%;height:100%;object-fit:cover!important;object-position:center}
.video-box.portrait .video-slot iframe{display:block;width:100%;height:100%}
@media(max-width:780px){.video-box.portrait{width:min(100%,320px)}}